We identify your product’s unique selling proposition (USP). We can do this according to your brand story. For example, we can consider requirements like ensuring formulations are vegan or the inclusion of specific active ingredients.

If you’re starting from scratch, though, our team can also help you define your ideal USP, whether it’s fast whitening, anti-aging effects, or something else.

We can also provide ingredient recommendations for your goals. This goes into product planning as we work with you to optimise business market opportunity.

With goals and parameters determined, our R&D team gets to work. Our team is composed of some of the most experienced chemists in Singapore, known for their cutting-edge innovations.

The team will identify the base ingredients of the product first then determine the hero ingredients needed to achieve your desired USP for the product.

We have an extensive inventory of active ingredients and can also source more from around the world.

Our team checks that the final versions of the formulation meet regulatory standards.

That also means checking product stability and shelf life.

With 20 years of experience in the field, we’re intimately familiar with regulatory standards for skincare and beauty products in different markets.