Over the years, the skincare industry has grown exponentially and it is now labelled as one of the most profitable industries in the world. Skincare is perceived as a lifestyle and a greater number of people are working towards embracing their natural beauty as opposed to concealing their insecurities. There is no better time than now to start your own skincare line as many people are trying to regain their self-confidence after two dreadful years of the pandemic. Like any business venture, starting your own skincare line might be a daunting endeavour fraught with many uncertainties. The market may seem intimidating to break into because of high start-up costs and unpredictable safety concerns. But worry not, listed below is a guide on how you can build your own skincare brand from scratch in four simple steps.
Conduct market research
First and foremost, you need to gather as much information about your target audience and the current skincare market. Discover what products exist in the market, learn from trends and identify the possible gaps for improvement. Since skincare is widely used by everyone, market research can even be readily conducted by talking to the people within your social circle. You can start by asking your friends what their current skincare routine is, what is absent from it and what are the possible refinements they expect. Getting to know your customers and understanding their preferences will enable you to create a product that is highly sought after.
Fulfil any legal requirements
Make sure you carefully examine the regulatory requirements for supplying skincare products in Singapore. All products have to comply with the standards proposed by the Health Science Authority (HSA). The submission of a cosmetic product notification is also necessary before you can put your products on sale.
Decide on the direction of your brand
Ruminate on your brand vision and identify a niche you wish to focus on. There is a never-ending list of skincare products in the market, you will need to narrow down the scope of products you wish to carry and also decide on the speciality of your skincare line. For example, some skincare niches could be luxury skincare or vegan skincare.
Select a manufacturer for your products
Unmistakably, finding a trusted manufacturer is possibly the most challenging step in setting up a skincare brand. A good manufacturer is able to swiftly deliver products in bulk at the highest regulatory standards. Selecting a good manufacturer can really help ease the pressure so that you can focus on designing your brand.
If you are on the search for a Singapore manufacturer, consider Celcode. We are a dermatological lab that specialises in the production of high-quality customised skincare and hair care formulation.
About Celcode
Celcode has established a reputation for scientifically driven product formulation, high-quality ingredients and an efficient end-to-end OEM process. Our leading R&D team can assist in giving your brand a competitive edge, our innovative processes are constantly evolving to bring new and improved products. Guided by our four key formulation factors: efficiency, penetration, absorption and uniqueness, we are confident in bringing you products with the highest standards in the market. We’ll work with you in transforming your brand vision alive by taking you through our entire manufacturing process which covers market research, formulation and testing, product development and even packaging and delivery.
We supply an extensive list of skincare and hair care products. Other than skincare staples such as cleaners, toners and exfoliators, we also carry specialised products for ageing, hydration and whitening to name a few. High-end hero ingredients are used in our formulations: Royalactin for anti-ageing, Melazap for whitening, Hydra survivor for hydration and Gluta-c for brightening. Furthermore, we are also able to develop formulas that align with your brand philosophy.
If preferred, organic, vegan-friendly, halal, environmentally friendly or cruelty-free formulas are some options available for you to choose from.
The benefits of working with a Singapore manufacturer are aplenty. Firstly, there is quality and standard assurance. Celcode guarantees Made-in-Singapore quality for all products, with every formulation fulfilling Singapore’s regulatory requirements. Secondly, our R&D processes are significantly shorter. A local team allows for a shorter response time and quicker updates on the formation of your products. Thirdly, local manufacturing is more cost-effective because it saves time and effort. Shipping time is reduced, allowing your brand to innovate and launch your products at a faster rate. Lastly, compared to offshore manufacturers, Celcode has a much lower MOQ which is ideal for small-batch product launches.
Have a brand vision for your skincare line but aren’t sure how to proceed to make it a reality? Get in touch with us today, we will be happy to guide you along every step of the way so that you can reach your goals of establishing a successful skincare line.
Article by Celcode Dermal Lab Pte Ltd published on _ June 2022. For further enquiries, drop us an email at contactus@celcode.com.
Links
https://www.thepuresource.com/blog/your-guide-on-how-to-start-a-skincare-line
https://www.oberlo.com/blog/how-to-start-a-skincare-line
https://www.pravadaprivatelabel.com/blogs/news/starting-your-own-skincare-line
