Industries
Wellness brands
What Celcode provides for wellness and lifestyle brands extending into skincare or haircare: end-to-end OEM with custom or ready formulations.
Wellness and lifestyle brands extend into skincare or haircare to give their customers products that match the brand's values - clean formulations, natural positioning, sensorial routines. Celcode provides end-to-end OEM for these brands: concept development, custom or ready formulation, packaging and branding support, regulatory documentation and manufacturing under an HSA GMP-certified quality system, so the brand adds a category without building a laboratory or a factory.
Extending a brand into skincare
A wellness, lifestyle or hospitality brand already has a customer and a point of view. Skincare or haircare adds a category that the customer uses daily, provided the products live up to the brand. Celcode’s role is to make that extension credible: formulations that reflect the brand’s values, textures and fragrance that match its sensibility, packaging that fits its identity, and compliance that protects its reputation.
What Celcode provides
| Stage | What you get |
|---|---|
| Concept | Product definition and development plan aligned to the brand’s positioning and price point |
| Formulation | Custom formulations for signature products; ready formulations for essentials |
| Attributes | Vegan-friendly, cruelty-free, paraben-free, sulfate-free, fragrance-free, suitable for Halal consumers, confirmed per formulation |
| Packaging and branding | Selection, compatibility checks, label review and design support (packaging and branding) |
| Regulatory | ASEAN Cosmetic Directive compliance checks and notification documentation for Singapore and target markets (regulatory support) |
| Manufacturing | Production, quality control and release under the HSA GMP-certified quality system |
| Delivery | Released goods stored and delivered from Singapore |
Typical products
Body and hand care for spas and hospitality; daily facial essentials (cleanser, moisturiser, serum); hair and scalp care; masks and treatment products for wellness routines. See the product categories for what can be manufactured.
Positioning and claims
Wellness brands often lead with natural, clean or mindful positioning. Formulation attributes can support that positioning, and claim wording is set at the regulatory check so that it is accurate, within cosmetic scope and defensible. Ingredient stories are built from what is actually in the formulation, listed by INCI name on the label (ingredients).
How a wellness brand project runs
Brief → concept and development plan → formulation and sampling → packaging and regulatory checks → production → release and delivery. The product development page describes each stage.
How to start
Send a product brief and choose “Existing beauty brand” or “Other” with a note on your category. A member of the Celcode team replies by email with options and next steps.
Frequently asked questions
Can a wellness brand's values be reflected in the formulation?
Yes. Attributes such as vegan-friendly, cruelty-free, paraben-free, sulfate-free, fragrance-free or suitable for Halal consumers are set in the brief and confirmed per formulation. Natural and organic positioning is possible where the ingredient supply supports it; claims are worded within cosmetic scope.
Does Celcode manufacture supplements or ingestible products?
No. Celcode's site is certified for cosmetic products - skincare and haircare applied to the skin, hair and scalp. Ingestible products are regulated differently and are outside Celcode's scope.
How many products does a first skincare extension need?
Many brands start with one to three products that express the brand - for example a cleanser, a moisturiser and a body product - and extend from there. The brief and the market decide; Celcode advises on the mix.
- Written by
- Celcode Dermal Lab
- Published
- Updated